Our Roots

Our Roots

“We’ve made a lifelong commitment to creating the highest quality natural products that embrace a conscious, green lifestyle. Every decision we make is based on the philosophy that pure nature invites perfect balance. For PRIMAVERA, this means treading lightly on the planet, taking only what we need and giving back what we can.”

Ute Leube and Kurt L. Nübling, Co-Founders

Our Story

The PRIMAVERA story begins more than two decades ago at the foot of the Alps in southern Germany. It is a story of discovery, passion and friendship – building a company upon love for nature and its holistic benefits; seeking the purest ingredients of the highest quality; committing wholeheartedly to sharing the skin and sensory benefits of healing plants.

When we first started out, in the early 1980s, pure plant oils were hard to come by but co-founders Ute Leube and Kurt Nübling understood that true holistic healing is rooted in only the purest, highest quality natural ingredients. Unsatisfied with what was available, they decided to produce their own organic formulas and started fostering partnerships with like-minded farmers, first across Europe and eventually around the world. In parallel, Ute and Kurt also developed relationships with physical and massage therapists, alternative medicine practitioners, botanists, green chemists and estheticians – all of whom readily shared their knowledge of healing plants and holistic living with PRIMAVERA’s founders.

PRIMAVERA’s first inventory – eighteen different essential oils and base oils – was unveiled at a seminar in 1986. The humble offering sold out almost immediately and the company has since been busy as a pioneer of the organic skincare and aromatherapy movement. 

Our Standards

PRIMAVERA strives to meet the highest standards of quality and sustainability.


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Our Farm Partnerships

125 ingredients. 18 farms. 23 years.
You can say we’re committed to our farm partners. Our fair trade growers are as important to us now as they were 23 years ago when we shook our first partner’s hand.

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